Taking a page from the great work done by Frameshop, I thought I'd take some of the framing techniques I've learned and apply it to something I know--my daughter's Medicaid. Recently, I sent a letter into the local newspaper that serves a county of about 730K+.
Not only did it make it in once, but they chose it to run again with some extended information. In large part, I think it was so well received because I reframed the issue... See how below the fold.